easyfundraising is a simple, free way to raise money for your cause when your supporters shop online. Whether you’re a charity, community group, club or individual fundraiser, here’s everything you need to get started.
1. Why Use easyfundraising?
It’s free to use – there’s no cost to your cause or your supporters
Raise on everyday shopping – thousands of retailers donate when your supporters shop online
Big purchases mean bigger donations – things like holidays, insurance, and tech
Browser extension (Donation Reminder) available – helps supporters remember to shop in the right way
2. Get Supporters Involved
Start by encouraging your community to sign up and support your cause. Where do your supporters engage with you most? Use that space to remind them that shopping online can raise free donations for you. If you’ve got any events coming up, take a few minutes to explain it face-to-face too
Great places to promote:
- Community events or face-to-face meetings
- WhatsApp or Facebook groups
- Email updates or newsletters
- Local noticeboards or club bulletins
Highlight how donations will help your cause – be specific where possible (e.g. funding supplies, covering running costs, enabling services).
3. Share Your Cause Page
Make it as easy as possible for people to support you.
Share your cause link via:
- Social media channels
- Group chats or online forums
- Newsletters or community emails
- Posters at events or in your local area
Keep your link handy and reshare it regularly – most causes raise more when they keep the message going.
4. Use Our Free Resources
We’ve created free tools to help you spread the word quickly and easily.
Includes:
- Posters and flyers
- Email templates
- Social media messages
You can download these here: https://www.easyfundraising.org.uk/promote-my-cause/
Final Tip
Keep the message going – a single post or email won’t reach everyone. Repeat your promotion at different times and keep supporters updated on the difference they’re making.